What does 'professional integrity' refer to in Aflac's ethics policies?

'Professional integrity' within Aflac's ethics policies emphasizes the importance of maintaining strong moral principles in all professional interactions. This means that employees are expected to conduct themselves with honesty, fairness, and respect, ensuring that their actions align with both ethical standards and the values of the company.

Maintaining strong moral principles is foundational to building trust with clients, colleagues, and stakeholders. It encompasses a commitment to transparent communication, ethical decision-making, and accountability. By prioritizing professional integrity, employees contribute to a positive organizational culture and enhance the company's reputation in the industry.

The other choices do not align with the concept of professional integrity. Promoting aggressive sales tactics contradicts the idea of ethical behavior, as it could lead to misleading clients or prioritizing profits over their best interests. Building client relationships through deception clearly violates the core tenet of trust and honesty that professional integrity upholds. Likewise, adhering solely to company profits neglects the ethical responsibility that Aflac emphasizes, which is to serve customers with integrity and respect while also achieving business goals.