What does Aflac prioritize in its incentive programs?

Aflac prioritizes sales achievements in its incentive programs because the company's success is closely linked to its ability to drive sales effectively. Incentive programs designed around sales achievements motivate employees to deliver their best performance, ultimately leading to increased revenue and market share. By rewarding sales achievements, Aflac encourages a competitive spirit and high productivity among its workforce. This focus ensures that employees are aligned with the company's goals of improving sales performance and enhancing the overall customer experience.

While customer retention, product training, and community involvement are undoubtedly important aspects of a business strategy, they do not directly provide the primary motivation for staff performance in the same way that sales achievements do. Customer retention may result from strong sales performance but is considered an outcome rather than the main focus of incentive programs. Product training enhances employee capabilities but is not what drives the immediate financial success tied to sales figures. Community involvement is important for corporate social responsibility but typically does not play a direct role in driving individual performance incentives. Thus, the emphasis on sales achievements aligns directly with Aflac's core business objectives.